Blog > Social Media Archive

Search Engine Strategies 2010 NYC: That's a Wrap

Another SES conference has come and gone. We had a great time this week with our friends from the Internet Marketers of New York at our first ever expo hall booth.

Explaining Real-time Search to Clients

Everybody's talking about real-time search. And not only to scream and shout about how Google Buzz sucks big time.

SMO: Social Media Optimization

Community-built web sites, such as the Wikipedia, and other sites allowing content being shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner. Moderator:   Detlev Johnson, VP, Director of Consulting, Position […]

Link Baiting & Viral Search Success

This is a transcript of the live session in San Jose, August 21, 2007. Subject to typographical errors. What better way to get links than by doing something that makes people feel compelled to link to you? That’s link baiting — coming up with an idea, a service, even a controversy — that gets people […]

Change Advertising Forever

I came across a very unique Web 2.0 site while Stumbling today. Such a brilliant concept, one of those ideas you wonder why you haven’t thought of it yourself. The site is still in alpha, and has yet to launch. So new, they are collecting emails until lauch date. The idea: User generated television commercials. […]

SEO, Meet Social Media Marketing

Danny Sullivan moderates. Speakers are Rand Fishkin of SEOmoz, Todd Malicoat – independent consultant, Neil Patel of ACS, and Cindy Krum of Blue Moon. What does it have to do with SEO? Danny asks. Rand Fishkin is up. This is advanced material he says. It’s the lifeblood of acquiring links and getting traffic. Social media […]