Blog > Online Sentiment Analysis of Presidential Candidates

Online Sentiment Analysis of Presidential Candidates

With the last presidential debate scheduled for tonight, we’ll have a better idea of the sentiment towards Republican candidate Mitt Romney and Democratic candidate Barack Obama for those who are influenced through TV. The sentiment online, however, is becoming more and more important for politics.

For that reason, we just updated Promediacorp’s Suggester so you can share the results of your favorite queries.  Below are a couple that we think are very timely. Click into the links to see the top suggested terms and their online search sentiment which is calculated by cross referencing keywords with positive and negative lists of terms.

romney is…

obama is…

Both candidates face an uphill battle with presenting a positive sentiment online. However Obama does seem to be in the lead here with one more positive popular search term and 16 fewer negative ones.

Let us know if you have any other interesting searches to share.

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