Wow! Walking to work this morning, I witness happy CemUSA employees building “pissoirs” (a French term coined by JCDecaux meaning just that…). They are located on the eastern side of Madison Square Park, across the street from the Credit Suisse building and adjacent to the Shake Shack. Excellent strategic locating! CemUSA, a Spanish company – […]

Word of mouth marketing is one of the most effective and long lasting techniques for increasing traffic to a web site. This session detailed effective word of mouth marketing campaigns and how to integrate them into your online advertising mix. By Louise Rijk of Advanced Media Productions, Inc. and Greg Hartnett, President of Best of […]

– “I can’t believe I didn’t get $5,000 for Wednesday.org! You know what Thursday and Friday would go for!” – Auctioneer Today I had the privilege of attending a Moniker.com live domain name auction in Las Vegas, Nevada. Moniker.com is the leading provider of domain name registration and management services for small and large companies. […]

Constant content creation is the fuel for your website. Whether you live “n die off search engine referrals or natural type-in traffic you understand the need for minty-fresh content. This panel of content gurus looked at how to keep the creativity flowing and managing the content process. Moderator: Elisabeth Osmeloski Speakers: Elisabeth Osmeloski, Director of […]

Link Building Campaigns and Strategies By Jim Boykin (Webuildpages), Rae Hoffman (Sugarrae.com), Greg Hartnet (Best of the Web), Chris Tolles, Roger Montti (martinibuster.com) Speaker 1 : Jim Boykin: Some basic questions people may be wondering about that I will attempt to answer: 1)    Which methods have changed? 2)    Which sites should be last to get […]

The PPC programs from the Search Engines have grown more complicated and robust over the years. The amounts of variables have increased as it relates to ad text, bidding, budgeting, targeting, positioning, and distribution. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large scale PPC campaigns […]

We at Promediacorp would like to express our thanks to Greg Niland, chairman of the Internet Marketers of New York,  and Best of the Web for coordinating the successful fundraiser for the Luekemia and Lymphoma Society. Together, search and social marketers from around the globe raised thousands of dollars for the cause. The event was an excellent kickoff for the […]

We are happy to welcome the attendees of the SMX Social Media Expo to New York with an Internet Marketers of New York Charity Party sponsored by Best of The Web. Simply donate $40 at the door to help the Leukemia and Lymphoma Society fight cancer and enjoy three hours of open bar partying with […]

Community-built web sites, such as the Wikipedia, and other sites allowing content being shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner. Moderator:   Detlev Johnson, VP, Director of Consulting, Position […]

This is a transcript of the live session in San Jose, August 21, 2007. Subject to typographical errors. What better way to get links than by doing something that makes people feel compelled to link to you? That’s link baiting — coming up with an idea, a service, even a controversy — that gets people […]